Factors of Purchasing Decisions of Consumers of Blukid Residence 3 Housing in Sidoarjo

This study aims to find out and analyze what factors consumers consider in making the decision buy a house Blukid Residence 3 Housing. The object studied was Housing located city of Sidoarjo, East Java. In 2019 marketing experienced decline interest site visits, resulting sales our housing. method used this is quantitative method. Researchers Confirmatory Factor Analysis (CFA) data. research conducted at Sidoarjo with sample 97 respondents.